Social Media Marketing Campaign Tweaks To Make In 2018

Social Media Marketing Campaign Tweaks To Make In 2018 When was the last time you looked at your social media marketing campaign and figured out whether it needed a bit of an update? Your social media marketing campaign may have worked just fine for you in past weeks and months, but that doesn’t mean you shouldn’t look at ways to tweak it and make it better consistently. This year, there are some tweaks you should look at making to your social media marketing campaign if you haven’t already: Create Content That Is Viral Ready That Adds Value The content you put out on your social media profiles should all be viral ready and add value to your audience. Posting only filler content or sharing content from other brands just isn’t good enough. Posts that cover tips and ideas that are genuinely helpful can be viral ready and add value, as people can really use them and they might feel compelled to share them. Reach Out To Influencers Reaching out to influencers is one of the most effective things you can do to create a strong social media marketing campaign. All you need to do is find influencers in your niche, approach them, and see if they would like to work with you. They should suit your brand and appeal to your target audience. This is a great way to grow your business and get more traffic/sales. Bear in mind that certain influencers will want more than a free product to work with you. Some of them already have rates. A/B Test Everything How can you know if something is better for your business than something else if you don’t test it? A/B testing everything will help you to figure out if you should carry on doing something that you’ve introduced or not. If you’re not familiar with A/B testing, it’s also called ‘split testing’. It can help you to figure out what appeals to your audience more when you do it correctly. Make sure you split test your posts, campaigns, and everything else you can think of. There are other tools you can use to assess your marketing plan too, of course. Squared is one marketing tool that people are using, but many don’t know about it. If you’re one of the people wondering what is squared? Then read up on it to see if it might be right for you and what you’re trying to achieve. Plan And Schedule Your Content In Advance We’ve already mentioned how you need to make sure you write content that is shareable, ready to go viral, and helpful. It needs to add value to your audience you know that. But how about scheduling and planning your content in advance too? If you write content only when the feeling takes you, you might find that it’s inconsistent and isn’t getting the results you want. Regular content is key, and staying on top of various social media platforms is a must. There are apps you can use to help you schedule and stay on top of your content.